Reports show what happened after your campaign was sent.

Main Report Areas

Overview shows high-level results such as sent, delivered, opened, clicked, bounced, and unsubscribed.

Links shows which links received clicks.

Open Map shows where opens came from, if location tracking is available.

Click Map shows where clicks came from, if location tracking is available.

Subscribers shows recipient-level activity.

Tracking Log shows detailed delivery and event activity.

Bounce Log shows messages that could not be delivered.

Feedback Log shows complaints or feedback-loop events.

Open Log shows who opened and when.

Click Log shows who clicked and when.

Unsubscribe Log shows who unsubscribed.

How to Read Common Metrics

Sent means how many emails the system attempted to send.

Delivered means how many emails were accepted by receiving mail servers.

Open Rate is the percentage of recipients who opened the email. This may not be exact because some email apps block or preload images.

Click Rate is the percentage of recipients who clicked a link.

Bounce Rate is the percentage of emails that could not be delivered. A high bounce rate can hurt your sending reputation.

Unsubscribe Rate is the percentage of people who opted out. A sudden increase may mean the audience or message was not a good fit.

Download a Report

1. Open the campaign report.

2. Go to the report area you need.

3. Click Download or Export if available.

4. Save the file securely.