Custom fields store extra information about subscribers.
Examples of Custom Fields
- Birthday
- City
- Membership number
- Product interest
- Preferred branch
Create a Custom Field
1. Go to Audience > Lists.
2. Open the list.
3. Go to Fields.
4. Click Add Field.
5. Choose the field type.
6. Enter the field name.
7. Save.
Custom fields can be used in signup forms, email personalization, and segments.
