Audience

The Audience area is where you manage your contacts. It includes lists, subscribers, segments, forms, and related settings.

List

A list is a container for subscribers. Use one list for one audience, brand, website, customer group, or communication purpose.

Example: “Online Store Customers” or “Monthly Newsletter Subscribers.”

Subscriber

A subscriber is a person in your list. The most important subscriber information is the email address. Other details may include name, phone number, company, tags, or activity history.

Segment

A segment is a saved filter inside a list. Use segments when you want to send only to a specific group.

Example: “VIP customers,” “Subscribers from Cebu,” or “People who joined this month.”

Campaign

A campaign is an email message you send to your subscribers.

Example: a newsletter, announcement, promotion, invitation, or update.

Automation

An automation is a workflow that performs actions automatically. It can send emails after a trigger, such as a new signup.

Example: a welcome email sent immediately after someone joins your list.

Template

A template is a reusable email design. Use templates so you do not need to design the same email layout again and again.

Sender

The sender is the name and email address that recipients see in the From field.

Example: “OHWO Support <support@example.com>.”

Sending Domain

A sending domain is the domain used to prove that you are allowed to send emails using that domain.

Example: if your sender email is newsletter@example.com, the sending domain is example.com.

Tracking Domain

A tracking domain is used for tracked links and open tracking. It helps make email links look branded.

Example: links.example.com.

Sending Server

A sending server is the email delivery service used by the system to send emails. Most customers do not need to manage this unless the administrator allows it.

Blacklist

A blacklist is a list of email addresses or domains that should not receive your emails.

Credits

Credits are your available usage allowance. Depending on your plan, credits may apply to sending emails, email verification, or both.