Segments help you send emails to a specific part of a list.

When to Use a Segment

Use a segment when you do not want to send to everyone.

Examples:

• Send only to VIP customers.
• Send only to people from a specific city.
• Send only to people who joined after a selected date.
• Send only to people who opened a previous campaign.

Create a Segment

1. Go to Audience > Lists.

2. Open the list.

3. Go to Segments.

4. Click Create Segment.

5. Enter a clear segment name.

6. Add the filter conditions.

7. Save.

Use a Segment in a Campaign

1. Create or edit a campaign.

2. Go to the Recipients step.

3. Select the list.

4. Choose the segment.

5. Continue the campaign setup.